Thursday, 3 October 2013

Rise to the Rooftops!

This summer has seen an event based, cocktail laden and cinema enthused ascendancy to the roof tops of London. This got me rather intrigued to see the fantastic measures fellow Event Managers are now taking creatively to push borderlines of experiential expectations.

 Once more it would seem that the socialites of this wonderful nation are seeking and demanding further thrills within they’re already diverse night out and events calendars. Heading up onto the cities rooftops would usually indicate that you are in indeed the answer to one of the worlds great riddles, the secret identity of Batman, or you’ve drawn in a panicked crowd with the collaborative plea of ‘Don’t do it!’.

No longer… sure our cities have long offered plenty for us to see and do at ground level, even our underground providing our transport and now our roof tops providing us with beautifully scenic ways of enjoying our time.

Here are some highly engaging examples; the long established Kensington Roof Gardens a secretive member’s only glamour spot that reeks of exclusivity, then there’s London’s newest beach Camden Beach, that’s right…Camden Beach, a temporary pop up postcard perfect makeshift dreamy beach all on the terrace of The Roundhouse, no North Devon about it strictly North London!

Our favourite, The Roof Top Hot Tub Cinema Club what a wonderful collaboration of words and concepts. Now allowing revellers year round to take in the sights of the city, favourite flick all in the comfort of your own hot tub…blissful behaviour.

This heady and height based summer trend really has got the IT crowd shaking they’re cocktail flutes with vigorous anticipation flocking up top with tickets in high demand, understandable considering the views naturally on offer and the occasion outside chance of a sunset. Refreshingly in such health and safety focused times, in which we all strive to add value to our event guests, delegates and clients such fresh innovation is brought to the forefront of the industry and celebrated.

So then class to recap; Take a fantastic reason for staging an event + take said event concept on top of scenic roof top in a city near you = Great time had by all.


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